Speaker Lineup

Luncheon Platter

Marketing, Advertising and PR, Oh My!

Join us for our May 5, 2016 Venture Forum RVA Luncheon to learn more about the vibrant advertising, marketing and PR firms flourishing in our community. Richmond is home to numerous advertising, marketing and PR agencies; come learn the difference between the three and how they are helping RVA companies share their stories.  


Heather Sullivan anchors NBC12 News Today and 12 News at Noon She also covers business and economic news and files the weekly Restaurant Report. Before joining NBC12, Heather anchored newscasts for stations in Los Angeles, South Carolina, Florida, Oregon and Texas. Her reports have earned two Emmy nominations, a Murrow Award, and several AP Awards. She also reported from Berlin while completing the RIAS Journalism Fellowship in Germany.  Heather earned her journalism degree from Emerson College in Boston and her MBA from the University of Massachusetts Amherst. She is active in Junior League of Richmond and the Richmond Road Runners.


Caley Cantrell, Strategy Chair at the VCU Brandcenter, says, “I adore a good problem. I’d rather work on the #2 or #3 brand than the #1. Consumer learning reveals pieces of the puzzle. Collaboration, creativity and intuitive leaps drive to the solution.  Over the course of my advertising career I’ve worked on a wide range of products across numerous categories. From beauty to banking. Twinkies to telecom. Cruise lines, cars and cameras. Video games to Homeland Security. I’m proud to be a generalist! It is a distinct pleasure and daily challenge to work at the Brandcenter, surrounded by the next generation of industry leaders and change agents. Caley is a graduate of the University of Virginia and has held positions with the VCU AdCenter, The Martin Agency, and J. Walter Thompson.

Charlie Connell, Principal at Punch  As Principal, Charlie contributes over 25 years of experience guiding the vision and culture of Punch. He served on the initial council and is currently the President of the Board of Trustees for ART 180, is on the Regional Advisory Committee for Comfort Zone Camp, is a former Ad Person of the Year, is a member of the Virginia Council of CEOs and the Ancient Order of Hibernians, and is a graduate of the Art Institute of Pittsburgh.

On Sundays, Charlie can be found limping on the pitch where his wife, Renée, two children, Sophia and Seamus, and dog, Huck, support him in his attempt to master the beautiful game.

Jon Newman is Owner and Partner at The Hodges Partnership, worked on-air and in management at a number of radio and TV news organizations in New Jersey, Tennessee and Virginia before joining The Martin Agency. He parlayed his media background into national media placements for countless clients, and that media relations focus is still a core competency at The Hodges Partnership. As the media landscape has changed, Jon’s focus now also includes social and digital media. His blog, Jon’s PR 1.5, chronicles the shift from old world PR pro to the new world of social and digital. He serves as a social media consultant for a number of clients, speaks publicly on the subject and teaches class on the topic at VCU. Jon is a graduate of Leadership Metro Richmond and has served on the boards organizations as diverse as the Henricus Historical Park and the Rockville Little League. He is a proud graduate of Rutgers University and can be seen there on home football weekends. Jon lives in Glen Allen, VA with his wife Kyra, children Sarah and Zachary and their lagotto romagnolo, Izzie.

Roberta Oster Sachs, President, Oster Sachs Communications, is an Emmy Award-winning journalist, leadership trainer, and educator who helps clients develop their communications, creativity, and leadership skills. She is an adjunct faculty member at the Center for Creative Leadership where she facilitates workshops for public and private sector leaders. She also consults for VCU’s Center for Corporate Education and the Mason School at William and Mary. Roberta served as Associate Dean for External Relations at the University of Richmond School of Law.

Prior to moving to Richmond, Roberta was a producer at NBC, ABC, and CBS Network News in New York working with reporters including Tom Brokaw and Katie Couric. She covered human rights abuses by the Taliban from the border of Afghanistan and Pakistan, the September 11th terrorist attacks, and covered stories around the world in business, education, the arts, science, sports and politics. Roberta taught journalism at Tufts University, Princeton, and Columbia Graduate School of Journalism. She earned an MPA from Harvard University Kennedy School, and a BS from Georgetown University School of Foreign Service.